Vodafone commissioned Brandient to find a way to make the technological strength of its newly upgraded network be apparent in front of the end user.
Brandient imagined proposed The Supernet™ concept as a technology platform brand, able to scale and accommodate — as underlying features — present and future telecom technologies.
A set of icons and icons-based communication as well as a versioning system were developed to support The Supernet™ brand development.
Vodafone Supernet (or SuperNet in some markets) was deployed in India, New Zealand, Turkey, Romania and Ghana so far.
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