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Naming and brand design for a non-banking, financial company specialized on the mortgage credit market and supported by its reputed corporate shareholders, financial companies such as RBS, Citigroup and Rubikon.

With a name inspired by the Latin word “veritas” (truth), the institution stands for a new business conduct, with a high professional status, experience and practice merged with the idea of a flexible organization, close to its clients’ needs.
Trust, transparency and honesty are rendered through a powerful chromatic choice, like that to be found in the brand’s word mark — a dynamic V symbol, with shades of blue and a modern yet organic typeface.

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