Brandient delivers brand innovation across large-scale rebranding projects.


Naming and brand identity for the first Romanian chain of toy supermarkets, developed by a well-known retail entrepreneur.

The visual identity developed a language of interest to both children and teenagers, in a warm and humorous style. The cartoon-like characters in the logo, friendly and playful, are set to become avatars representative for the Toyplex spirit. A cool retail brand for a very young but very demanding target.

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