Brandient delivers brand innovation across large-scale rebranding projects.

Sue D’Cruz, Business Director, Brandient Asia

Sue joined Brandient in 2017 to lead the development of the business throughout Asia.

A seasoned expert in strategic communication and branding, with over 25 years of experience on Asian markets, including pioneering work for Ogilvy PR and Leo Burnett in Malaysia, and through her own branding and integrated communication practice.

Sue holds a Bachelor’s degree in Management & Marketing from Universiti Sains Malaysia and she conceptualised and managed numerous integrated brand communications strategies and programmes for both leading and growing brands.
Moreover, Sue worked with brands throughout South-East Asia, across industries like education, airline, travel & hospitality, property development & property investment, lifestyle product, energy industries as well as government-linked companies.

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