Brandient delivers brand innovation across large-scale rebranding projects.


New identity for the National Radiocommunications Company in Romania. The company is the leading supplier of broadcasting services to television and radio stations, covering 99% of the country.

Preparing to expand its business into telephony and Internet, the company needed a modern identity to reflect its unique resources and competences.
Brandient proposed the brand name Radiocom, obviously related to the legal name, but shorter and more appropriate for a telecom business.

The new Radiocom logo is modern, with a technology breath, supporting the idea of progress. The visual identity represents a towering wave field, a construction aspiring to development, maturity and performance. The logo lines are perpendicular, communicating power, credibility and stability, while the green color reinforces the idea of credibility and closeness.

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