The new management team of MKB Nextebank decided to focus their business strategy on liberal professionals and entrepreneurs with a redesigned product portfolio and simplified procedures.
The positioning of the bank, focused on the liberal professionals and entrepreneurs’ needs and expectations, led the design team to create a new visual identity, able to appeal to the competences, the dynamic and the strength of this target.
The name Nextebank stands for “the next generation banking” and Brandient designers created an identity to attract the above mentioned audience, as well as to develop significant identifying attributes.
The name Nextebank stands for “the next generation banking” and Brandient designers created an identity to attract the above mentioned audience, as well as to develop significant identifying attributes.
The cheetah is the symbol of speed, agility and efficiency, attributes that MKB Nextebank wants to deliver to their clients. The complementary visual vocabulary—the speed stripes, the chromatic palette, the use of nickel textures and the retail identity—is rounding off the semantic area defined by the chosen symbol.
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