Brandient delivers brand innovation across large-scale rebranding projects.

Nemo Express

Rebranding of a key player on the fast courier market, five years after startup. The new brand idea was inspired by the organizational personality — strongly masculine, full of entrepreneurial drive, ambitious, intelligent, agile and perseverant.

The chosen symbol, the shark, treated in a simple and minimalist type of graphic approach, as well as the strong choice of colors (red and black), were instantly embraced by the organization, thus marking for a change of image and expression rather than a change of essence. The new symbol exudes speed, force and perseverance, providing differentiation and visibility as well as internal reinforcement.
A consistent and highly utilitarian visual language was used in the drawing of all major brand construction vectors: the car fleet, the stationery, and the brand communication.

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