Brandient delivers brand innovation across large-scale rebranding projects.

Mihai Bogdan, Founding Partner, CFO

Mihai Bogdan is a founding partner of Brandient and member of the managing team. He is in charge with business development and with the entire financial and administrative standing of the firm.

He had achieved expertise in finance and business administration by having previously spent over ten years in top finance positions with multinationals like Tetra Pak, Reckitt Benckiser and JTI, in different industries in South Eastern Europe and Sweden.

Mihai has a degree in Economics from ASE Bucharest and holds an MBA from Henley Business School (formerly Henley Management College) in the UK, with a thesis on Value and Valuation in Business. He is a chartered accountant and also used to be a chartered valuator for 12 years.
With a broad understanding of the business processes and a particular interest in intellectual property and valuation of intangibles, Mihai brought us not only finance acumen, but also strong insights about how to recognize and build brand value. In that respect, he worked out the proprietary tool Brand Stamina™ for our brand audit process.
Like any decent accountant, he is very reluctant to disclose his private hobbies, but he maintains there is nothing illegal, immoral or fattening. Or too much fun either.

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