Local entrepreneurial businesses that dare to compete in many markets against the established brands, striving to offer authentic, niche products and services. We call these brave businesses “indie brands”.
Over the past 15 years, the typical client commissioning Brandient’s services of consultancy and design was the emerging and expanding company, be it entrepreneurial or established, local or multinational. However, during the recent social and economic transformations at the level of people’s lives, businesses, and societies at large, we could not miss the ascent of smaller, local entrepreneurial businesses that dare to compete in many markets against the established brands, striving to offer authentic, niche products and services. We call these brave businesses “indie brands”.
At first sight, the trend might seem disruptive, but we strongly believe that indie brands actually complement the offerings of big, established brands. We admire the creativity, passion, courage and the fresh vision of doing business of these (usually) young local entrepreneurs, as well as their power to reshape the local economies.
Over the past few years, Brandient has provided some of these extraordinary initiatives with branding & design services to support them in their challenging journey. It has been a thrilling and rewarding experience to work with the entrepreneurs behind them, and a refreshing opportunity for Brandient’s designers to enjoy the larger creative freedom allowed by such brands.
The juice bar Frudisiac claimed its place in the trendiest part of Bucharest in early 2015. Alongside its unique retail concept design — a Scandinavian design experience — a name and a visual identity were needed to give life to the brand. Brandient was approached to provide both.
Thus, the name Frudisiac is a combination between “fruit” and “aphrodisiac” — hinting at the delicious, all-natural drinks available on the spot. The logo supports the name by taking the form of a traditional fruit press enclosing 9 circles, one for with each letter of the name, posing like fruits. A handcrafted version of the logo was designed for the location’s signage.
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