Brandient sustains small entrepreneurs with indie brands development.

Folkwear Society

Local entrepreneurial businesses that dare to compete in many markets against the established brands, striving to offer authentic, niche products and services. We call these brave businesses “indie brands”.



Over the past 15 years, the typical client commissioning Brandient’s services of consultancy and design was the emerging and expanding company, be it entrepreneurial or established, local or multinational.
However, during the recent social and economic transformations at the level of people’s lives, businesses, and societies at large, we could not miss the ascent of smaller, local entrepreneurial businesses that dare to compete in many markets against the established brands, striving to offer authentic, niche products and services. We call these brave businesses “indie brands”.

At first sight, the trend might seem disruptive, but we strongly believe that indie brands actually complement the offerings of big, established brands. We admire the creativity, passion, courage and the fresh vision of doing business of these (usually) young local entrepreneurs, as well as their power to reshape the local economies.
Over the past few years, Brandient has provided some of these extraordinary initiatives with branding & design services to support them in their challenging journey. It has been a thrilling and rewarding experience to work with the entrepreneurs behind them, and a refreshing opportunity for Brandient’s designers to enjoy the larger creative freedom allowed by such brands.


Folkwear Society is an anthropological project focusing on rediscovering traditional Romanian garments. Through its online platform, the project shares knowledge on the history and typology of rural handmade clothing, the techniques employed in their making in various parts of the country, and exercises with the reintegration of these pieces in contemporary fashion.

Brandient created the name and designed the visual identity, around a logo interpreting the ram’s head and horns, an ancient symbol of belonging to and protecting one’s ancestry, in a handcraft, artisanal design style. In addition, a visual platform was designed for the website, particularly tailored to accommodate plenty of visual content.





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