Brandient delivers brand innovation across large-scale rebranding projects.

Cristina Micu, Managing Director Romania

Cristina is a seasoned marketing expert with over two decades spent in both corporate and FMCG branding.



After creating, launching, growing and establishing leadership positions for brands in a number of industries on the Client’s side, Cristina Micu has brought to Brandient one of the most authentic and remarkable marketing and communication experiences on the local market. She most recently worked as Marketing and Customer Strategy Director for ING Bank Romania, where over a decade she upturned the communication in the Romanian banking industry, as the show master behind the ING Bank brand. Previously she had amassed notable brand and category management experience in Nestlé Romania and in local entrepreneurship.
With a background in sociology, psychology, and education – marketing and branding seemed like the ideal playground for bringing it all together, with an impeccable track record now supporting this as the right choice.
Recognized among marketing peers as a visionary professional, Cristina is a resolute achiever with a heart of gold, believing there is always a good thing waiting for us around the corner.


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