Brandient delivers brand innovation across large-scale rebranding projects.

Cristian Kit Paul, Founding Partner, Creative Director

As a founding partner and the Creative Director of Brandient, Cristian ‘Kit’ Paul is leading the creative team and ensures the creative direction for all design projects.

His experience is built on the hundreds of brand projects designed and creatively supervised, from tech brands and large retail chains to banks and state-owned companies.
Over the past decade, Kit grew to be one the most prominent brand designers in Central and Eastern Europe, with international design prizes at Rebrand100 and Graphis Awards (US), Identity Best of the Best (Moscow), EULDA (European Logo Design Annual) and Pentawards, while his work has been featured in many specialty books and publications. In April 2009, Kit received the highest recognition at ReBrand100, as a Best of Awards winner for his identity rebranding of Dedeman, the leading Romanian DIY retail chain. In another recognition of his stature, he was invited to jury international design competitions like LogoLounge (US), Identity: Best of the Best (Moscow) and HiiiBrand (China). Kit is also a Honorary Life Member of Hiii International Institute of Ideas in China.
Before setting up the brand consultancy with his partners in 2002, he worked for 10 years as art director and creative director at the advertising agencies Graffiti/BBDO, Tempo Advertising and D’Arcy in Bucharest and also as a freelance graphic designer in Bucharest and Singapore. Many of his advertising campaigns won national and international nominations and prizes.
Charismatic in presentations and rather introvert in his personal life, he is permanently concerned about the role of design in communities and the social responsibility of the designer.
• Follow @Kitone on Twitter.
• Kit writes at

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