We offer a range of strategic and creative services for the creation of new brands and revitalization of existing brands, while delivering also consulting and design on particular brand situations. We go from brand strategy to naming and design, we develop brand communication platforms and deliver brand engagement sessions.
Insights from audit stage get us to work through the possible avenues for the brand strategy. The minds and hearts of consumers are important, but the strategy is much more than positioning, and it comprises the corporate purpose, the brand idea and finally the brand platform that would ensure clarity, authenticity, inspiration and consistency over time.
We are specialized in critical creative thinking, and capable to offer solutions of brand alignment — which is a strategic management tool to align business decisions regarding product & services portfolio, culture, image, off and online manifestations, etc. under the brand promise.
Global brands may often require brand localization consultancy in order to align their universal values and promises with the affinities of the local consumer.
Brand experience programs are always needed to (re)build the quality of relationship with the consumers base.
Also, in particular situations, even strong brands may need brand reputation programs in order to restore the trust of the public, following a crisis or an erosion of the brand reputation.
When trying to open a new marketing category, as a reflex to discovering new needs or expectations not served by the existing offers on the shelf, it is paramount to articulate the new territory. We are here to help our clients with category naming, in order to help them approach with better chances this difficult and risky marketing enterprise.
The brand rhetoric sets the vocabulary of the brand, from taglines/slogans to a full copy platform. A strong brand enjoys its own language and a particular tone of voice, which make it recognizable even without seeing its logo.
We employ talent, experience and intuition to generate ideas to solve underlying business problems, and so we provide outstanding graphic design for branding, packaging and communication.
For many products, mostly for those reaching to the individual consumer, the package is the main brand vehicle. We bring together design thinking and practical functionality to create category-leading packaging, aiming to catch both the eye and the hart of the hurried shopper.
The advent of the internet and social media made it compulsory for a business to have a coherent digital persona, and even more so for businesses that express themselves predominantly through digital media. We enhance the brand identity by outstanding digital branding manifestations. In the specific case of digital products, we know how to design their visual language to provide functional and relational user experience in any interaction with the consumers.
Branded environment and retail design are not confined to retail brands. Actually, many strong brands have a ‘front office’ retail component and the layout of the working or shopping environments makes the brand experience round or square. We team up with experienced architects and interior designers to make sure it gets well rounded, and that identity does not get lost in the process.
Brand guideline is a formidable instrument (rarely employed at its fullest). A good, comprehensive brand book it’s not only about the consistent application of the identity, but also about the very soul of the brand.
The digital platform has to sustain the uncompromised brand consistency with the offline applications, while delivering functional and appealing on-line experiences. Our team is highly conversant with technology brands and well acknowledged with the digital world manifestations.
Brand engagement is the most involving form of internal brand communication. It uses the brand as a management tool, empowering people to live and deliver the brand. The internal gain is a higher return on the organization’s human & intellectual capital, and the strengthening of staff motivation. The external effect is often decisive, especially for services brands, because the employees deliver the brand’s promise and give personality to the brand — in other words they ARE the brand.
Trademarks and brands are the property of their respective owners.
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