Identity for the BrandRo Conference, that initiated the public discussion over the Nation Branding in Romania. The highly reputed branding specialist Wally Olins answered Brandient’s invitation and engaged as keynote speaker, at his first visit to Romania.
Brandient worked to create a name to express simultaneously two messages: brand and Romania. The simplest solution is often the most brilliant, so when our designers put the country symbol (RO in a circle) to resemble the registered trademark symbol, the final name was an easy pick: BrandRO.
The logo, showing fire sparks inside the lettering, and the black background articulated the status of the event.
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