Brandient delivers brand innovation across large-scale rebranding projects.


Apis Prod was established in 1992 as a small family business, starting with an apiary of 50 beehives belonging to Professor Victor Mates. As the company grew both on the domestic market and exports, the Transylvanian producer commissioned Brandient for corporate rebranding, new product brands and packaging design.

In order to better convey the producer’s new stature and international exposure, Brandient created the name Apidava™ by adding the old Dacian word “dava” (fortress) to the lexical root “apis” (Latin for bee), rendering the necessary differentiation and uniqueness on the market without alienating the traditional partners.
The corporate visual identity builds around the resourceful logo designed by simplifying the bee symbol into the shape of the letter “a” (as in “albina”, the Romanian word for “bee”).

Brandient created the name DiMelio™ for the premium ecological acacia honey. The product & packaging identity for DiMelio™ makes a good use of the specific features expected in a bio product: natural, authentic, clean, rustic, tradition and care during the entire process of making honey.

Brandient also revitalized the flagship brand of the producer namely “Roua Florilor” (the Flowers’ Dew) including a new packaging design and created the name and illustration for the bee-character SuperBee™.

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