The remarkable success of its new brand Fulga, created by Brandient (see case study below) brought about a rapid growth for Albalact and propelled the company among the biggest players on the local dairy market.
Sensing the need for a different approach in the relationship between business, organization and customers, the company needed a new philosophy, a new identity, and a new image to support its quick and successful evolution.
Albalact’s tradition in fresh and pasteurized products, on the one hand, and its products’ quality on the other, inspired the new corporate brand. Its promise to offer “The best in milk” is based on the company’s resources and competences, and the new visual corporate identity puts all these into work. The spirited mixture between a heart, a cow udder and a milk flow reflects them, while the design uses green, white and blue to endorse the association with nature and freshness.
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