Brandient
is a mobile taskforce of multidisciplinary experts specialized in brand innovation on emerging markets and industries.

    Brandient
    is a mobile taskforce of multidisciplinary experts specialized in brand innovation on emerging markets and industries.

    Brandient delivers world-class design across city-defining rebranding projects.

    Agora Floreasca


    Agora Floreasca is an urban destination project in the heart of Bucharest — an intimate, gourmet-driven “indie mall” offering a mix of authentic and unique services and entertainment.

    Brandient, Agora Mall Bucharest, Logo Genesis


    The name Agora speaks about city gathering, and the assignment was to design a visual identity to honor both the name and the location.

    The brand’s logo design was inspired by the project’s geographical positioning within the heart of the city — the initial letter of the brand’s name (A) was superposed over the actual street map of the area, embracing the central location of the venue — hence making it a point of reference in community’s emotional geography.

    The memorable logo enjoys a central figure in the branding applications — from stationery to larger than life fascia to OOH communication — complemented by powerful typography and understated signage inspired by the wordmark typeface.


    The slogan “Urban Theory” lends curatorial authority to the brand, and it’s a statement of the brand’s promise for unique shopping, gourmet and entertainment experiences.

    Brandient, Agora Floreasca Mall Bucharest, Storefront View

    brandient, agora mall, wayfinding icons

    brandient, agora mall, communication platform, OOH


    The project under the new identity proved to be a a success even pre-opening, with available spaces rented out in record time, and it’s become a vibrant urban gathering venue attracting upscale, educated, quality time lovers.


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