Brandient delivers brand innovation across large-scale rebranding projects.

A new wave in branding and design

Brandient logo

50+ international awards: 2 x Red Dot, 16 x Graphis, 1 x Platinum Graphis, 10 x Rebrand100 and many others. In 2015 Brandient has been inducted in The Rebrand Hall of Fame. Our work was published in 60+ international books.

Senior Team: Aneta Bogdan, MBA, FCIM, Managing Partner, Brand Strategy; Jessalynn Chen, Business Director Asia, Brand Strategy, Business Development; Cristian Kit Paul, Creative Director, Founding Partner, Design Strategy; Mihai Bogdan, MBA, CFO, Founding Partner, Financial Business Development, IP Strategy; Ciprian Badalan,Design Director, Identity Systems, Corporate ID Design; Adrian Stanculet, Design Director, Identity Systems, Packaging Design.

Aneta Bogdan’s book "Branding on the Eastern Front" is now an international best seller.

160+ corporate identity programs across many industries. 100+ packaging projects for FMCG and industrial goods. 150+ naming projects,ranking Brandient as one of the largest naming services providers in Eastern Europe. 1 billion €: Over the past 17 years, Brandient created and revitalised brands that generated over 1 billion EUR in value for their owners, according to brand values calculated in Brand Finance Romania 50 annual reports.


Industries: Conglomerates, Energy and Utilities, National Programs.


Industries: Telco, Technology, eCommerce and Fintech, Retail and Retail Chains.


Industries: Sports and Sporting Events, Food and Beverages, Startups and Brand Innovation.


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