Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

featured projects

Sports Festival

Once a year, Cluj Napoca becomes an arena, movement becomes culture, and the event becomes a destination — a celebration of sport, and of the life lived around it. Sports Festival gets a fresh indentity and a new energy for the active-lifestyle, community-driven event. ▸

Solaris Packaging Design System

Developing a scalable packaging design system for a 600-product shelf portfolio — capable of organizing scale and improving operational efficiency without losing recognition — for Solaris, one of Romania’s most recognizable natural food brands. ▸

Edge Institute

A group of Romania’s brightest minds in digital transformation joined forces to launch a Think Tank with a daring mission: to drive the nation’s economic competitiveness and quality of life through digital acceleration. To engage their audiences and inspire action, they needed more than just expertise, they needed a strong brand that embodied progress, impact, and digital momentum. ▸

Flanco Smart Discounter

Flanco’s rebranding into Romania’s first Smart Discounter was a bold transformation that went beyond aesthetics, introducing a new business model focused on delivering value through smart-shopping. ▸

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

BT Star

Twelve years after its debut in 2011, Brandient was commissioned to rebrand Star Card, the market leader with over 500,000 users and an extensive network of more than 20,000 partners throughout Romania. ▸

Fashion Days

The rebranding of Fashion Days, a premier online fashion retailer within the Naspers Group's European portfolio, underscores the brand's dynamic approach to fashion retail. ▸

Geneco

Brandient crafted Geneco into a standout brand and key competitor in Singapore's B2C energy market, capitalizing on the strong reputation of the YTL Corporation's group of companies. ▸

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.

Silva

Brandient guided the repositioning process and redesigned Silva, the star offering in Heineken Romania's portfolio, to rejuvenate the iconic brand as an authentic Romanian craft-quality beer brand. ▸

Bitdefender

Brandient directed Bitdefender's strategic repositioning, driving a comprehensive rebrand to assert global cybersecurity leadership. This encompassed refining brand architecture, positioning, visual identity, and integrating the prestigious Scuderia Ferrari Formula 1 sponsorship to enhance brand appeal. ▸

eMAG

Rebranding and cyclically updating eMAG, the e-commerce powerhouse part of the Naspers Group, to refresh its appeal and ensure ongoing relevance in the market. ▸

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