CEC Bank

Martie, 2010

Atunci cand clientii nostri investesc sustinut in brandurile cu care pleaca de la noi, ne bucura sa asistam impreuna cu ei la cresterea substantiala a cifrelor lor de afaceri. CEC Bank a inregistrat o crestere a cotei sale de piata pana la 6,3% in 2009, cel mai spectaculos progres in domeniul bancar in timpul unui an marcat de recesiune economica. Atentia acordata aplicarii noii identitati, dupa rebrandingul din 2008 al celei mai vechi institutii bancare din Romania (vezi studiu de caz), a avut cu siguranta partea sa de importanta in saltul pe care CEC Bank l-a facut de pe locul 9 in topul bancilor din Romania, in anii 2006-2008, la pozitia a cincea in 2009, conform datelor recente oferite de revista Capital si Ziarul Financiar.

Domo

Iulie, 2007

Actionarii lantului de retail Domo au vandut 75% din actiuni catre fondul britanic de investitii Equest Investment Balkans Limited pentru 75 milioane de Euro, in cadrul celei mai mari tranzactii inregistrate pe piata romaneasca de retail pana in acest moment. Dupa procesul major de rebranding condus de Brandient in 2005 (vezi studiu de caz), DOMO si-a consolidat pozitia de cea mai profitabila firma pe piata de retail de electronice si electrocasnice.  Prin achizitia Domo si integrarea sa ca proprietatile deja detinute, Equest a creat unul dintre cele mai mari grupuri de retail specializate în electrocasnice, electronice şi IT&C din sud-estul Europei.

Domo

July, 2007

The shareholders of the retail chain Domo sold 75% of the shares to the British investment fund Equest Investment Balkans Limited for EUR 75 million, in the biggest transaction recorded to date on the Romanian retail market. After the major rebranding process led by Brandient in 2005 (see case study), Domo has consolidated its position as the most profitable company on the electronic & white goods retail market. Through the acquisition of Domo and its integration with previously-owned companies, Equest has created one the largest retail groups in the South-Eastern Europe, specialized in household appliances, electronics and IT&C.

Albalact

Aprilie, 2007

Valoarea afacerii Albalact (vezi studiu de caz)—capitalizarea bursiera—a depasit 100 milioane EUR. Cu doar doi ani in urma, valoarea bursiera a firmei era de 9,9 mil EUR. Intre timp firma a lansat  brandurile legendare Fulga (vezi studiu de caz) si Zuzu (vezi studiu de caz), create de Brandient, care de asemenea a reimprospatat identitatea brandul de Albalact si a redesenat identitatea de corporatie Albalact. Fulga si Zuzu s-au bucurat de succes de la prima aparitie pe raft si au devenit in scurt timp branduri emblematice pentru categorie, propulsand Albalact in randul celor mai mari 5 producatori de lactate din Romania. De la lansarea Fulga până la finele anului 2007, cifra de afaceri Albalact a crescut de 4 ori, pana la 42 milioane de euro.

Update August 2008. Chiar in conditiile scaderilor severe ale bursei de la Bucuresti, valoarea Albalact ramane peste 60 mil EUR, o crestere remarcabila fata de anul 2005. Potrivit analizelor MEMRB, Zuzu este leader pe segmentul laptelui proaspăt pasteurizat iar Fulga este pe locul doi pe segmentul laptelui UHT. 

Albalact

April, 2007

The value of the Albalact business (see case study)—market capitalization—has exceeded EUR 100 million. Two years ago, the stock value of the company was only EUR 9.9 million. In the meantime, the company launched the legendary brands Fulga (see case study) and Zuzu (see case study), developed by Brandient, who also refreshed the identity of de Albalact brand and redesigned the corporate identity of Albalact. Fulga and Zuzu enjoyed an instant success and shortly became emblematic brands for the category, propelling Albalact in the top 5 dairy producers in Romania. From the Fulga launch and until the end of 2007, the  turnover of Albalact has risen four times, to EUR 42 million.

Update August, 2008. Despite the turbulences on the Bucharest Stock Exchange, the market capitalization of Albalact remains at over EUR 60 million, a remarkable value increase since 2005. According to market analysis by MEMRB, Zuzu is the leader on the fresh pasteurized milk segment and Fulga is the second runner up on the UHT milk segment.

Domenia & Estima

Mai, 2006

Domenia Credit (vezi studiu de caz) & Estima Finance au contribuit la suma de aprox 100 mil EUR negociata de actionarul RAEF (Romanian American Enterprise Fund) pentru vanzarea pachetelor majoritare detinute in 3 din companiile sale active in domeniul serviciilor financiare. GE Capital, parte a General Electric, a surclasat HSBC, Societe Generale si AIG cumparand cele doua branduri create de Brandient in dorinta de a deveni un jucator important pe piata din Centrul si Sud-estul Europei.

Domenia & Estima

May, 2006

Domenia Credit (see case study) & Estima Finance contributed to the approx EUR 100 mil deal negociated by their shareholder RAEF (Romanian American Enterprise Fund) which sold the controlling stakes in 3 of its financing institutions. GE Capital, part of General Electric out-bid HSBC, Societe Generale and AIG, and bought the two brands created by Brandient in its quest to becoming a major player in the SCE European Region.

Flanco

January, 2006

Flanco (see case study ) shareholders confirmed selling the brand to Flamingo International, the leading Romanian IT&C retailer with a growing presence in the SE European region, for about EUR 38 mil (cash and paper deal). Flanco undertook a rebranding with Brandient in 2003 and it was the first leading retailer to engage in such a process.

Flanco

Ianuarie, 2006

Actionarii Flanco (vezi studiu de caz) au confirmat vanzarea brandului catre Flamingo, liderul retailului romanesc de produse IT&C cu o prezenta regionala in crestere, pentru aproximativ 38 mil EUR (cash plus actiuni). Flanco a fost un deschizator de drumuri in retailul romanesc, rebrandingul facut cu Brandient in 2003 fiind primul proces de acest fel in industrie.

Astral

July, 2005

Astral (see case study) delivered huge shareholder value, being acquired by UPC (European arm of Liberty Global, the third global cable player) for about USD 420 mil. This is the highest amount paid so far in Romania for a company built from scratch by local entrepreneurs. The brand revitalised by Brandient was pivotal in the transition from a small cable player to a national leader in integrated telecommunications.

Astral

Iulie, 2005

Astral (vezi studiu de caz) a creat o valoare considerabila pentru actionari, fiind cumparat de UPC (bratul european al Liberty Global, al treilea mare operator de cablu din lume) pentru 420 mil USD. Aceasta este cea mai mare suma platita pana acum in Romania pentru o firma fondata de antreprenori locali. Brandul revitalizat de Brandient a contribuit la tranzitia de la un conglomerat de mici firme de cablu la un lider national.

Credisson

Mai, 2005

Credisson (vezi studiu de caz) s-a dovedit a fi una din afacerile cu cea mai rapida crestere in Romania, fiind cumparat de Cetelem BNP/Paribas, liderul european in credite de consum, pentru 40 mil EUR, dupa numai 2 ani de la lansare. Numele si identitatea create de Brandient in 2003 au contribuit la expansiunea rapida a afacerii.