To learn and to share is what we do. We were not born consultants, so we had to build our skills over many years of study and practice. Moreover, we are working every day on branding projects. Practical and intense learning sessions - from the basic do’s and dont’s to more sophisticated branding issues.
Brandient Seminars, coordinated by Aneta Bogdan , were conceived as an outstanding training opportunity, where participants gain access to the knowledge and experience of those who create brand strategies and design.
The common goal of all modules is to define branding as a business management tool, in relationship with marketing, advertising, human resources and financial value and to enable the participants to assimilate concepts with immediate and practical relevance. As from practitioners to practitioners.
In order to guarantee the quality of training, we made sure that:
- Tutors and speakers were not born consultants – they are practitioners with extensive experience and sound education;
- Course materials and case studies contain clear, structured and relevant information;
- The whole approach is efficient and intensive;
Branding & Marketing
Bucharest, October 20, 2006
The rumors about the death of marketing are an exaggeration. The basic marketing concepts are still valid, and their application has to keep up with the consumer’s evolution and the characteristics of each particular industry. Branding’s preeminence is probably the most important change of the latest half a century’s business. And the success on the market is obtained nowadays through leveraging marketing under powerful brands.
Audience:
This unit is targeted to brand and product managers, to marketing and communications directors, to people from the Client Service and Strategy Departments within advertising agencies, business consultants, managers (middle & top) from local and multinational companies and entrepreneurs. Under the time pressure and on an emergent market, even the professionals who have experienced marketing in its local or global form, still have many questions and uncertainties. The seminar will help the participants familiar with the basic marketing concepts to understand its specifics as well as its tools and to get the most out of it positive impact on a business.
Highlights:
The seminar will address everyday situations in which are involved all those from the management, strategy, marketing, communication structures as well as the entrepreneurs: portfolio strategy and shift of focus from product management to brand management - differentiation through brand positioning – the pitfalls of category positioning, marketing budgeting and its limitations, the marketing plan between “what if” and certitude, strategies, marketing tactics or the common brief for advertising agencies. The approach transforms this seminar into an interactive experience with immediate application. At the end of the session the participants will have a clear idea about how they can align and leverage their marketing activities under business strategies.
Being given the intensive way in approaching this training session and to facilitate a more thorough assimilation of the topics, it is important that the participants have a good understanding of the business, strategy, management and marketing concepts.
Click here for details and application form.
Branding & Advertising
Bucharest, October 26, 2006
In business, as in life, while conclusive answers can wait, for the right questions there is never too early. In order not to be under control but in control, any activity that involves an external audience has to have the right approach to its identity from the very first steps. And then to start building consistently around it. Beyond the buzz it generates, branding is one of the most modern (and vital) tools for the contemporary management, while for the FMCG industry, advertising is considered the main instrument in underpinning a brand.
Audience:
This unit is targeted to middle & top management from local and multinational companies, strategy, marketing and communication directors and specialists, entrepreneurs and, in general, to those who want to better understand the branding and advertising concepts and apply them efficiently as a solution to their business’ problems and opportunities.
Highlights:
The seminar aims to clarify the basic branding and advertising concepts, from defining them and their perspectives up to discussing the steps involved in (re)building a brand. The way in which this session is approached (lecture+case studies + group discussions) transforms it into an intensive interactive experience with immediate practical application. Among the topics to be explored are: brand identity beyond naming and logo, the hidden perspectives of brand equity, tools to be used in the brand management approach, intellectual property, brand strategies and their relationship with the business strategy, brand communication through image and tactical campaigns and their expression through the appropriate vectors for each particular products and services category. At the end of the seminar, the participants will have a clear idea about what branding and advertising are and what these tools can do for their career, business or organization.
It is recommended that the participants have a good understanding of the business, strategy, management and marketing concepts. Being given the intensive nature of this training, those with prior exposure to a business’/organization’s problem in their relationship in the market will better assimilate this seminar’s learning.
Click here for details and application form.
For details and registration online go to www.qualians.com or contact Qualians at the address below:
Qualians
Bd. Unirii 33, bl. A2, scara 2,
etaj 1, ap. 25, sector 3, Bucureşti
Tel: 021 327 0839
www.qualians.com
