PRESTIGIOUS SHAREHOLDERS LAUNCH NEW FINANCIAL COMPANY
Brand Situation
Strong point in top-level mortgage credits, on one hand, and transparent, honest services towards clients, combined with a friendly organization, on the other hand. Verida Credit was born from this very fruitful complementarity of the business vision. As a non-banking financial institution specialized in mortgage credits, it is supported by its corporate shareholders, reputed financial companies, such as RBS, Citigroup and Rubikon.
Brandient’s Approach & Solutions
With a name inspired by the Latin word “veritas” (truth), the institution stands for a new business conduct, with a high professional status, experience and practice merged with the idea of a flexible organization, close to clients’ needs, transparent and with a rapid decision-making process in order to help those who come to it.
Specialized credits category demanded a brand that could properly reflect Verida’s vision: high professional standards and a friendly, close organization personality.
Trust, transparency and honesty are rendered through a powerful chromatic choice, like that of dark blue to be found in the brand’s wordmark.
Flexibility and friendliness are conveyed through a combination of cyan and white in the shape of an arch, a symbol of rapid propelling, significant progress and modernity.
The elaborate brand imagery bestows upon it memorability and clarity, at the same time.
