SMARTREE - PACKAGING & COMMUNICATION
Brand Situation
After re-branding themselves from resurseumane.ro into Smartree, two years ago, the company is the preferred partner of some of the most successful corporations on the Romanian market. Active in payroll and personnel outsourcing and in HR software solutions, Smartree has built in the meantime a remarkable practical solutions portfolio. Each of them has been created to meet the specific needs of each client so as to offer the best management tools in human resources.
After creating the Smartree brand, this time Brandient was appointed to develop an integrated packaging & communication campaign to promote the most important solutions of the Smartree portfolio – payroll services and human resources management software.
Brandient’s Approach & Solutions
The audit on market needs and expectations revealed the need to focus the campaign on the rational benefits of the two solutions packages. Following this direction, Brandient developed a print campaign, based on the idea that business people try to get comfort through organization, rigour, protection and safety.
Brandient literally “packed” the two solutions in a modern package inspired by the Smartree brand. In a short while, the packages made the difference between the company offer and the rest of the market, successfully drawing market attention over it.
The communication concept was implemented both at package level and at external communication level, through collateral sales materials: pre-sales brochures, user’s manuals, premiums etc.
For Brandient, this project confirmed again that organizations that understand and respect their brands become inspiring environments for any creative attempts.
