ABOUT INFORMATION IQ
Brand Situation
The management information software & solutions market has grown rapidly in Romania along with the expansion and the increasing complexity of the clients’ needs. The market accomodates both large international providers and local companies.
With 10 years of experience in providing solutions for retail, warehousing and inventory management, Bar Code Systems has been a leader in bar code services and technology, posting a EUR 5 million turnover. The company has identified new business opportunities in information management and it has decided to expand its activity toward this area, as the bar codes are soon to be overridden by other technical solutions.
Bar Code Systems is a young ambitious organization, which has based its success on flexibility and intelligence. Brandient was appointed to offer a branding solution in order to help the business reposition on the information management solutions market and establish a foundation for success.
Brandient’s Approach & Solutions
The limited life of bar code systems, the new business opportunities in other areas, as well as the difficulty of building a brand on a generic name, made Brandient recommend a dramatic change of the verbal identity. Also, all the needed steps were taken in order to clarify the vision and the values that the service brand could comprise. In the meantime, Brandient worked on the brand position and promise. The new verbal identity, Novensys, speaks about technology, intelligence, about the “new systems” the company offers. Memorable and open, the name of Novensys was enjoyed by the new organization, making them feel comfortable and identify with it.
“Information IQ” is a promise that combines the category with the attitude, in an easy to remember way. The idea of “information” itself contains the meaning of “novelty” which supports the “nove” nucleus of the brand name.
The ocean blue and the rounded forms family substantiate the visual identity of the brand, while the logo is drawn from a technological yet friendly and fresh perspective. As graphic language, Brandient used elements from the natural world for the communication materials.
Novensys brand attributes are youth, vitality, flexibility, systemic mind and intelligence.
Also, Brandient carried out the first positioning campaign of Novensys, aimed at increasing the brand reputation and associating it with the information management software solutions.
In this campaign, Novensys brand is used as a support of growth on a very dynamic market, where the business opportunities expand along with the technological evolution and the diversification of clients’ needs.
Services: Brand Strategy, Naming, Corporate Identity, Brand Communication.
