A LANDMARK FOR A NEW LIFESTYLE
Brand Situation
The retail of bio products is still a largely unchartered territory in Romania, despite its potential for huge growth. This prompted a group of young Romanian entrepreneurs with a vision to build a reference brand for a new lifestyle, with an investment aimed at developing the first local retail chain specialized in bio, organic and fair trade food products.
Brandient’s Approach & Solutions
Slightly different from the traditional approach, the Biogood brand encompases a modern contemporary line, offering a vision of an ideal equilibrium between the healthy body and the responsibility for the environment. All products distributed in this retail chain comply with the strictest international certifications as an extra warranty that promises made to customers are always to be kept.
The brand idea is simply and directly conveyed by the tagline “Bio is good”. The retail category of bio food products requires in the first place a brand that inspires trust.
Brandient chose a visual brand identity incorporating the main values of health, freshness, inspiration and responsibility, all brought together in a heart-shaped logo with category-specific colors: white, green and red.
The modern approach is incorporated in all brand construction vectors, from verbal identity to key visuals, brand rhetoric, brand communication, design of the promotional materials, loyalty programs graphics and corporate website.
