Rebranding of CEC Bank acknowledged by Tony Spaeth

May, 2008

Reputed identity specialist and commentator Tony Spaeth acknowledges the work by Brandient on the CEC Bank as a praiseworthy effort, and put it in the big picture.

“This is a uniquely 21st Century branding story—the reinvention of a government-owned bureaucracy, to compete in the marketplace with some of the world’s sharpest marketers. […] This redesign takes the bank leap years forward in sophistication, yet at the same time back to its 1864 foundation.  Virtually overnight, CEC Bank is credibly a global competitor (at least in image), yet retains the home-field advantage. To quote the Prime Minister again, « It is a well-done thing. »”

Read the full review at Identityworks.com.

Brandient design featured in LOGO book

October, 2007

Five logos designed by Brandient are featured in the book LOGO by Michael Evamy, published by Laurence King Publishing.

Thus, logos for Savana, Domo, Gabi Szabo, Radiocom and Novensys were included in what is considered a collection of the world’s best logos and trademarks. LOGO contains influential and innovative current corporate symbols, organised into 75 categories and indexed by client, industrial sector and designer. Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects.

Reputed designer Michael Bierut has said of LOGO: “The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.”

More details about the book on Amazon.com.

Brandient awarded at Pentawards 2007

October, 2007

Brandient received a Bronze award at Pentawards 2007, in the Beverages category, for the already legendary brand Zuzu. The awarded design was created by Cristian “Kit” Paul and Bogdan Dumitrache.

“Packaging design prizes are only worthwhile when they reward living, successful brands. Thus, we are happy to see a brand that has conquered the Romanian shelves and is contributing significantly to the tremendous increase in the value of its owner’s business to be also rewarded by a professional jury for creative excellence in brand packaging design.“—Cristian “Kit” Paul, Creative Partner, Brandient.

Pentawards is the worldwide competition exclusively devoted to packaging design in all its forms.

More details at www.pentawards.com.

Two “Distinction” awards for Brandient at the competition ReBrand 2007

July, 2007

Brandient wins two Distinction awards at the international competition ReBrand 2007 for the rebranding of Domo and Savana, these being the highest awards for a Romanian company at this competition.

Domo is a complex and highly awarded rebranding project in Romania, where Brandient delivered the brand strategy and design. The graphic identity was created by Cristian “Kit” Paul with a retail design by the global branding agency Enterprise IG London.

The rebranding of Savana – the premium paint from Fabryo Corporation – included the repositioning and the redesign of the product/packaging identity. Designer Alin Tamasan created the packaging design.

“We are proud about these prizes and they serve well our designers’ need for peer and international recognition. On the other hand, clients don’t come to us for prizes. In consultancy and design services, credibility is maintained by the portfolio and by the intellectual and talent capital of our teams.”—Aneta Bogdan, Chartered Marketer, Managing Partener Brandient.

ReBrand 100® is the only international competition to recognize the most efficient rebranding processes across the world, on the basis of using the repositioning, revitalisation and/or the redesign of the brands in accordance with the strategic objectives. Lead by Anaezi Modu, the competition is judged every year by an international jury of industry experts.

More details at www.rebrand.com.

Brandient awarded at European logo design competition EULDA 2006

August, 2006

Five logos created by Brandient have been awarded at the European design competition EULDA (European Logo Design Annual) 2006. Thus, Europharm logo has been awarded the Best of Nation, and other four winning logos (Domo, Albalact, Smartree and Radiocom) were selected for the Annual Eulda 2006, to be published in November 2006.

EULDA 2006 selected the winning logos from nearly 1000 entries from 36 countries, and Brandient was one of the most awarded agencies. [more]

Brandient premiata la competitia europeana de logo design EULDA 2006

August, 2006

Cinci logo-uri create de Brandient au fost premiate la competitia europeana de design EULDA (European Logo Design Annual) 2006. Astfel, logo-ul Europharm a primit premiul Best of Nation, iar alte patru logo-uri (Domo, Albalact, Smartree si Radiocom) au fost selectate pentru a fi publicate in catalogul anual Eulda 2006, care va aparea in noiembrie 2006.

Competitia EULDA a primit 1000 de lucrari din 36 de tari, iar Brandient a fost una dintre cele mai premiate agentii participante. [mai mult]

Identity «Best of the Best 2006» jurors about Brandient work

July, 2006

Identity Magazine issue no. 7/2006 publishes an ample material about «Best of the Best 2006» competition, including jurors’ comments on the winning entries. Here are some excerpts:

· Andrew Purtov (editor in chief of Identity, organizer of «Best of the Best 2006» competition) on Brandient: “The revelation of the competition was the branding agency Brandient from Romania (since March 2006 associated with Enterprise IG - one of the Big Five international brand-consulting agencies).”

· Bill Gardner (president of Gardner Design – USA, the editor of LogoLounge catalogue and portal) on Radiocom logo: “What a beautiful way to express the idea of many coming together as one through the medium of radio. The way the logo wraps almost like a blanket replicates the way radio waves tend to envelope the listener. Nice use of a subtle gradation to show the broad spectrum of the medium.”

· Gary Horton (senior graphic designer of Attik – UK) on Smartee logo: “I have selected this logo as it does a great job of introducing an organic element into the IT industry while staying relevant to the company’s service. The typography and icon work well together along with the color.”

· Jason Smith (founder of Fontsmith – UK) on Albalact logo: “The good thing about this logo is it explains what the product is straight away. Healthy, nutritious and fresh.”

· Gary Horton on Albalact logo: “I have selected this logo as I think the mark shows great personality and a light-hearted take on the industry. It really conveys the health and organic benefits of the product as well as its origin.”

· Jason Smith on Domo retail identity: “Good vibrand use of color, friendly photography and fun signage gives Domo an inviting feel.”

· Bill Gardner on Domo retail identity: “The balls of this logo help spell the name of the company but also play out the playfulness of the company in a conservative way. The flagship blue and green are carried out in a bold way on the interiors of the store but the whimsical balls continue to appear as well. The ball is a metaphor to me for the simplicity and straight forward nature of the product.”

· Toshihiro Onimaru (art director and vice president Graphics & Designing Inc. – Japan) on Smartree identity: “This is a refined, balanced logo & type design, conveying a solid philosophy.”

· Bill Gardner on Smartree packaging: “The blending boxes of the logo have been played out for continuity for the call out on the interior of the document and the asterisks on the package covers have the this same merging shape quality. Nice use of simple color and cleanly applied.”

· Michael Gais (founder and creative director of QWER – Germany) on Savana packaging: “Striking, dynamic, flexible. A visual language which gives the product its own outstanding and exciting image.”

Membrii juriului «Best of the Best 2006» despre creatiile Brandient

Iulie 2006

Identity Magazine, renumita publicatie din Moscova dedicata design-ului de identitate, publica in nr. 7/2006 un amplu material despre competitia «Best of the Best 2006», incluzand comentariile juratilor despre lucrarile castigatoare. Iata mai jos cateva extrase:

· Andrew Purtov (redactor-sef Identity, oragnizator al concursului “Best of the Best 2006”) despre Brandient: “Revelatia competitiei a fost agentia de branding Brandient din Romania (din martie 2006 asociata cu Enterprise IG – una din primele cinci mari companii internationale de consultanta de brand).”

· Bill Gardner (presedintele Gardner Design – SUA, editorul catalogului si portalului LogoLounge) despre logo-ul Radiocom: “O solutie stralucita pentru a exprima ideea mai multor componente care la un loc alcatuiesc intregul prin intermediul undelor radio. Felul in care logo-ul se muleaza asemeni unei paturi se aseamana cu felul in care undele radio tind sa invaluie ascultatorul. Apreciez modul in care este folosit gradientul pentru a ilustra spectrul larg al acestui medium.”

· Gary Horton (Senior Graphic Designer la Attik – Marea Britanie) despre logo-ul Smartree: Am selectat acest logo pentru ca introduce intr-un mod excelent un element organic in industria de IT, ramanand in acelasi timp relevant pentru serviciul oferit de companie. Typography-ul se completeaza foarte bine cu simbolul si lucreaza perfect cu culoarea aleasa.”

· Jason Smith (fondatorul Fontsmith – Marea Britanie) despre logo-ul Albalact: “Calitatea acestui logo este ca el iti vorbeste instantaneu despre produs. Sanatos, hranitor si proaspat.”

· Gary Horton despre logo-ul Albalact: “Am selectat acest logo deoarece cred ca semnul are o personalitate puternica si introduce o abordare informala a categoriei. Transmite in mod clar ideea de sanatate si de beneficii organice ale produsului, precum si provenienta acestuia.”

· Jason Smith despre identitatea de retail Domo: “Culori vibrante, fotografie prietenoasa si siganlistica vie fac din Domo un loc care te imbie sa il vizitezi.”

· Bill Gardner despre identitatea de retail Domo: “Bilele din acest logo sunt litere din numele companiei dar totodata reveleaza spiritul jovial al acesteia intr-o maniera subtila. Combinatia albastru-verde este transpusa in interiorul magazinului intr-un mod curajos dar simpaticele mingiute raman si ele prezente. Mingea este pentru mine o metafora a simplitatii si claritatii produsului.”

· Toshihiro Onimaru (Art Director si vice-presedinte Graphics & Designing Inc. – Japonia) despre identitatea Smartree: “Este un design de logo si typography rafinat si echilibrat, transmitand o filosofie solida.”

· Bill Gardner despre ambalajul Smartree: “Modulele intrepatrunse din logo sunt preluate si in documentele din interior, iar asteriscurile de pe fata ambalajului au aceeasi calitate de forma unificatoare. Buna utilizare a unor culori simple, ‘curat’ aplicate.”

· Michael Gais (fondator si Creative Director al Qwer – Germania) despre ambalajul Savana: “Vizibil, dinamic, flexibil. Un limbaj vizual care confera produsului propria sa imagine, distincta si in acelasi timp atractiva.”

Logos by Brandient published in GD USA magazine

April, 2006

The prestigious publication GD USA (Graphic Design USA) features in its April 2006 issue two logos signed by Brandient in order to illustrate the latest logo design trends report written by Bill Gardner of LogoLounge. The two award-winning logos are part of the new identities Brandient designed for Radiocom and Europharm. Full report available also online.

Brandient receive multiple awards at the international design competition «Identity: Best of the Best 2006»

April, 2006

Brandient received three awards and 10 nominations, being the most visible presence at the international logo and corporate ID competition Identity: Best of the Best 2006, organized by the Identity magazine in Moscow. Thus, Domo and Smartree corporate identities were awarded the second prize in Retail, respective Services categories, while the Radiocom logo was awarded third prize in Industry category. Additionally, the logos for Domo, Smartree and Albalact and the corporate identities for Europharm, Savana, Zuzu, Albalact, Brandient, Smartree (packaging) and Gabi Szabo were nominated to their respective categories. The awarded identities will feature in the forthcoming issue of Identity magazine. [more]

Aneta Bogdan in jury of ReBrand 100 2006

November, 2005

Aneta Bogdan, Managing Partner of Brandient, is part of the international jury of ReBrand 100 2006 in Providence, RI (USA), alongside personalities from high profile branding and design companies like MetaDesign, Gensler, Future Brand and Herman Miller. The invitation to the jury came after Brandient had won three Merit prizes at the previous edition of ReBrand 100.

Cristian “Kit” Paul in jury of LogoLounge 3

October, 2005

Cristian “Kit” Paul, Creative Partner of Brandient, is to screen countless logos as part of the international jury for LogoLounge 3, the succesful logo contest initiated by Bill Gardner, now at its third edition. Together with fellow jurors and well known designers - Miles Newlyn, Thomas Vasquez of Vasquez Design, Sharon Werner of Werner Design Werks, Emanuela Frigerio of C&G Partners, Connie Birdsall of Lippincott Mercer, Graham Purnell of Cato Purnell Partners and Robert Matza of Landor Associates — Kit selected the logos deserving to be published in the forthcoming book LogoLounge 3.

Brandient gets three international re-branding awards at ReBrand 100

May, 2005

Three works by Brandient have recently been rated among the world’s most effective re-brandings initiated in the past three years, according to ReBrand 100 competition that took place this February in USA. The re-brandings of TVR, Europharm (GlaxoSmithKline) and Smartree placed Brandient in Merit category and they will be included in the ReBrand 100 annual and the virtual galery on www.rebrand.com, along with well known names inlcuding Adobe Systems, American Airlines, Ernst&Young, Procter&Gamble, Samsonite, Unilever, UPS Store, Virgin Atlantic Airways etc. [more]

Cristian “Kit” Paul in jury of Internetics

June, 2004

Cristian “Kit” Paul, Creative Partner of Brandient, featured for the third time (previous participations in 2001 and 2002) in the jury of Internetics, the Romanian new media contest, amongst local opinion leaders, entrepreneurs, designers and media clients.