Brandient awarded at European logo design competition EULDA 2006

August, 2006

Five logos created by Brandient have been awarded at the European design competition EULDA (European Logo Design Annual) 2006. Thus, Europharm logo has been awarded the Best of Nation, and other four winning logos (Domo, Albalact, Smartree and Radiocom) were selected for the Annual Eulda 2006, to be published in November 2006.

EULDA 2006 selected the winning logos from nearly 1000 entries from 36 countries, and Brandient was one of the most awarded agencies. [more]

Identity «Best of the Best 2006» jurors about Brandient work

July, 2006

Identity Magazine issue no. 7/2006 publishes an ample material about «Best of the Best 2006» competition, including jurors’ comments on the winning entries. Here are some excerpts:

· Andrew Purtov (editor in chief of Identity, organizer of «Best of the Best 2006» competition) on Brandient: “The revelation of the competition was the branding agency Brandient from Romania (since March 2006 associated with Enterprise IG - one of the Big Five international brand-consulting agencies).”

· Bill Gardner (president of Gardner Design – USA, the editor of LogoLounge catalogue and portal) on Radiocom logo: “What a beautiful way to express the idea of many coming together as one through the medium of radio. The way the logo wraps almost like a blanket replicates the way radio waves tend to envelope the listener. Nice use of a subtle gradation to show the broad spectrum of the medium.”

· Gary Horton (senior graphic designer of Attik – UK) on Smartee logo: “I have selected this logo as it does a great job of introducing an organic element into the IT industry while staying relevant to the company’s service. The typography and icon work well together along with the color.”

· Jason Smith (founder of Fontsmith – UK) on Albalact logo: “The good thing about this logo is it explains what the product is straight away. Healthy, nutritious and fresh.”

· Gary Horton on Albalact logo: “I have selected this logo as I think the mark shows great personality and a light-hearted take on the industry. It really conveys the health and organic benefits of the product as well as its origin.”

· Jason Smith on Domo retail identity: “Good vibrand use of color, friendly photography and fun signage gives Domo an inviting feel.”

· Bill Gardner on Domo retail identity: “The balls of this logo help spell the name of the company but also play out the playfulness of the company in a conservative way. The flagship blue and green are carried out in a bold way on the interiors of the store but the whimsical balls continue to appear as well. The ball is a metaphor to me for the simplicity and straight forward nature of the product.”

· Toshihiro Onimaru (art director and vice president Graphics & Designing Inc. – Japan) on Smartree identity: “This is a refined, balanced logo & type design, conveying a solid philosophy.”

· Bill Gardner on Smartree packaging: “The blending boxes of the logo have been played out for continuity for the call out on the interior of the document and the asterisks on the package covers have the this same merging shape quality. Nice use of simple color and cleanly applied.”

· Michael Gais (founder and creative director of QWER – Germany) on Savana packaging: “Striking, dynamic, flexible. A visual language which gives the product its own outstanding and exciting image.”

Logos by Brandient published in GD USA magazine

April, 2006

The prestigious publication GD USA (Graphic Design USA) features in its April 2006 issue two logos signed by Brandient in order to illustrate the latest logo design trends report written by Bill Gardner of LogoLounge. The two award-winning logos are part of the new identities Brandient designed for Radiocom and Europharm. Full report available also online.

Brandient receive multiple awards at the international design competition «Identity: Best of the Best 2006»

April, 2006

Brandient received three awards and 10 nominations, being the most visible presence at the international logo and corporate ID competition Identity: Best of the Best 2006, organized by the Identity magazine in Moscow. Thus, Domo and Smartree corporate identities were awarded the second prize in Retail, respective Services categories, while the Radiocom logo was awarded third prize in Industry category. Additionally, the logos for Domo, Smartree and Albalact and the corporate identities for Europharm, Savana, Zuzu, Albalact, Brandient, Smartree (packaging) and Gabi Szabo were nominated to their respective categories. The awarded identities will feature in the forthcoming issue of Identity magazine. [more]

Aneta Bogdan in jury of ReBrand 100 2006

November, 2005

Aneta Bogdan, Managing Partner of Brandient, is part of the international jury of ReBrand 100 2006 in Providence, RI (USA), alongside personalities from high profile branding and design companies like MetaDesign, Gensler, Future Brand and Herman Miller. The invitation to the jury came after Brandient had won three Merit prizes at the previous edition of ReBrand 100.

Cristian “Kit” Paul in jury of LogoLounge 3

October, 2005

Cristian “Kit” Paul, Creative Partner of Brandient, is to screen countless logos as part of the international jury for LogoLounge 3, the succesful logo contest initiated by Bill Gardner, now at its third edition. Together with fellow jurors and well known designers - Miles Newlyn, Thomas Vasquez of Vasquez Design, Sharon Werner of Werner Design Werks, Emanuela Frigerio of C&G Partners, Connie Birdsall of Lippincott Mercer, Graham Purnell of Cato Purnell Partners and Robert Matza of Landor Associates — Kit selected the logos deserving to be published in the forthcoming book LogoLounge 3.

Brandient gets three international re-branding awards at ReBrand 100

May, 2005

Three works by Brandient have recently been rated among the world’s most effective re-brandings initiated in the past three years, according to ReBrand 100 competition that took place this February in USA. The re-brandings of TVR, Europharm (GlaxoSmithKline) and Smartree placed Brandient in Merit category and they will be included in the ReBrand 100 annual and the virtual galery on www.rebrand.com, along with well known names inlcuding Adobe Systems, American Airlines, Ernst&Young, Procter&Gamble, Samsonite, Unilever, UPS Store, Virgin Atlantic Airways etc. [more]

Cristian “Kit” Paul in jury of Internetics

June, 2004

Cristian “Kit” Paul, Creative Partner of Brandient, featured for the third time (previous participations in 2001 and 2002) in the jury of Internetics, the Romanian new media contest, amongst local opinion leaders, entrepreneurs, designers and media clients.