Subscribe to RSSVerida Credit, a brand signed by Brandient
Bucharest, August 11, 2008
Brandient created Verida Credit, a brand designed for a new company operating on the mortgage market, founded by high-profile financial institutions such as ABN Amro and CITI.
Taking into account the rapidly growing and crowded market, Verida was a challenging and intense project, at the same time. Verida brand was blueprinted and designed in order to provide a new model for doing business, where emphasys over established practices and costumer satisfaction became true brand positioning vectors. This approach was mirrored both in the visual and verbal identity of the new brand.
Verida, a name extracting its core from the Latin root of the word “truth” (veritas), was built upon values such as transparency, originality and honesty. These directions were represented through a simple and balanced design and also in terms of color choice, cyan being the preferred solution.
“The challenge for this project was to succeed, through naming and design, in representing two parallel features, apparently two far off from each other: the professionalism and the expertise held by Verida management team, on one hand, and the popularity of a mass brand, on the other. The former demands elegance and status while the latter requires openness and lack of sophistication. We found the solution in simplicity, therefore we have approached the Verida identity from this perspective”—Iancu Barbarasa, Brandient Designer.
Brandient developed for Verida the brand strategy, the verbal and visual identity, as well as the entire auxiliary graphic system, from corporate and marketing stationary to POS (point of sale) design, during February-August 2008.
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value™. Brandient offers integrated consulting services in marketing and branding, verbal and visual identity creative services, packaging, brand communication, brand engagement services, etc.
Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. Among Brandient’s most prominent projects are the rebranding of CEC Bank, of the retail chain Domo, the pharmaceutical group Europharm, TVR, the National Radio-Communication Society – Radiocom, the retail chain Flanco, the retail chain Dedeman, of the companies Astral, Albalact, Novensys, Smartree, Fabryo, TBI Romania, Ventrust, Ceramica Iasi, etc, and also creating brands as Fulga, Credisson, Estima, Domenia, Fonomat, Tuca si Asociatii, Qualians, Zuzu, Qfort, etc.
Brandient has also developed for BusinessWeek the first ranking of The Most 50 Valuable Romanian Brands and is the most awarded East-European brand consultancy of the last 3 years.
More information on www.brandient.com or tel. +40 212 308 173, email: .
