Subscribe to RSSBrandient presented with highest prize—Best of Awards—at the ReBrand100 Competition
Bucharest, April 2, 2009
Brandient received with the most important distinction-Best of Awards-at the international ReBrand100 competition, hosted by the prestigious Rhode Island School of Design, in the United States. The prize was conferred on for the rebranding of Dedeman, the Romanian company specialized in construction materials retail.
The jury, composed of reputed business and design leaders, rewarded not just the logo solution—the “helmeted dog”—but also the consistent and sizable implementation of the new identity, throughout all brand vectors. The Dedeman rebranding took place during the second half of 2007, and the firm turnover increased a solid 35 percent in 2008.
At the same edition of the competition, Brandient furthermore received a Merit award for the CEC Bank rebranding, a process that brought the esteemed Romanian institution at the starting point of a new beginning, while at the same time, managed to keep the entire force of a tradition spanning over 145 years. The CEC Bank rebranding echoed internationally and was praised by the prestigious commentator Tony Spaeth on his website, Identityworks. The business magazine The Conference Board Review also published Brand Evolution, an article dedicated to this topic.
ReBrand100 offers the highest recognition for excellence in brand reconstruction and redesign in the world of business. The jury of this edition was composed of branding and design international personalities such as Jane Parker, CEO Interbrand Health, Howard Belk, Co-President and Chief Creative Officer at Siegel-Gale, and Bruno Schmidt, Partner Metadesign Zurich.
Brandient received multiple awards during the last editions of ReBrand100 for the Domo, Savana, TVR, Europharm and Smartree rebranding processes. As such, Brandient is one of the branding companies with the highest number of awards in this field. All the cases having received distinctions are presented on ReBrand100 web site.
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value™. Brandient offers integrated consulting services in marketing and branding, verbal and visual identity creative services, packaging, brand communication, brand engagement services, etc.
Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. Among Brandient’s most prominent projects are the rebranding of CEC Bank, of the retail chain Domo, the pharmaceutical group Europharm, TVR, the National Radio-Communication Society – Radiocom, the retail chain Flanco, the retail chain Dedeman, of the companies Astral, Albalact, Novensys, Smartree, Fabryo, TBI Romania, Ventrust, Ceramica Iasi, etc, and also creating brands as Fulga, Credisson, Estima, Domenia, Fonomat, Tuca si Asociatii, Qualians, Zuzu, Qfort, etc.
Brandient has also developed for BusinessWeek the first ranking of The Most 50 Valuable Romanian Brands and is the most awarded East-European brand consultancy of the last 3 years.
More information on www.brandient.com or tel. +40 212 308 173, email: .
