Subscribe to RSSBrandient gets three international re-branding awards
Bucharest, May 10, 2005
Three works of Brandient consultancy have recently been rated among the world’s most effective re-brandings that have been initiated in the past three years, according to ReBrand 100 competition that took place this February in USA.
The re-brandings of TVR, Europharm (GlaxoSmithKline) and Smartree placed Brandient in Merit ReBrand100 category and they will be included in ReBrand 100 annual and virtual galery on www.rebrand100.com, along with well known names inlcuding Adobe Systems, American Airlines, Ernst&Young, Procter&Gamble, Samsonite, Unilever, UPS Store, Virgin Atlantic Airways etc.
“We saw an amazing quality and caliber of submissions from all around the world,” said Paige Arnof-Fenn, founder and CEO of Mavens & Moguls and ReBrand 100 juror. “The ReBrand 100 award winners recognize the importance of brand and design in growing a healthy and sustainable business. The winning re-brands are successful from a business standpoint because they’re fully integrated, well thought out, well designed and well strategized.” The jury reunited international experts in branding and design including Identity Works, DesignCom, Landor, RYKA etc.
Each of Brandient’s three awarded works aimed at increasing the business value of the clients through brand and at transforming their brands, which are management tools, in competitive advantages.
Romanian Television (TVR) re-branding was aimed at showing its employees and viewers around the world that the public television should have a modern European image. Also it brought discipline and consistency within the channel brand portfolio of TVR. English&Pocket London designed the new brand according to a strategy developped by Brandient, which also delivered the internal branding and the brand communication strategy.
Europharm rebranding succesfully unified the three businesses of the company (production, distribution, retail) in a single expression which also communicates it belongs to GSK group.
Smartree Ltd rebranding resulted in an increased business visibility as well as in developing a steady organizational culture.
About ReBrand 100™
ReBrand 100™ is the first and only awards program to recognize the world’s most effective rebrands: the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand’s assets. Directed by Anaezi Modu, the competition is juried each year by an international panel of industry experts. This year’s edition reunited companies from 11 countries and 45 business fields, from global mega brands to non profit, regional, service etc brands that underwent rebranding, repositioning, restructuring, revitalization, identity redesign in 2002-2004. More info on www.rebrand100.com.
About Brandient
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value. Brandient capabilities range from brand audit and brand strategy to naming, product and corporate ID design, packaging design, digital branding, brand communication and brand valuation. Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. More information on www.brandient.com.
