Subscribe to RSSBrandient creates QFort brand
Bucharest, July 14, 2008
QFort was designed by Brandient for Casa Noastra (Romanian company), when the latter decided to embark on producing its own brand of highly safe thermic insulation window systems destined for the Romanian market.
The brand development spanned over an entire year, while, at Craiova, the producer updated its manufacturing capacities, now among top of the line in Eastern Europe, in terms of technology. Over the next 2 years, Casa Noastra will open over 150 showrooms bearing the QFort new identity.
QFort is built upon a set of values such as high quality, state of the art technology and trust. Brand associators inspire both comfort and durability, within a hi-tech rigorous framework.
The name of the brand was created by mixing lexical derivatives of words: “quality and comfort”. It suggests sturdiness and endurance, at the same time, thus allowing “QFort” to instantly communicate in a memorable way brand values towards a diversified audience and also to specialized clientele.
Visual identity reflects the brand spirit, namely geometrical precision, engineer expertise, “German” technology. The logo helps placing QFort within its category, thanks to the letter design marking the lexical components (Q and F). Chromatic choice (green, white, grey and black) underlines the technical core of the brand personality, a reliable, trustworthy and strong presence, guaranteeing both for costumer’s immediate comfort and product quality.
“Identity design is originated in a wordmark, built with a true engineer’s know-how and within the spirit of Cartesian clarity. It is centered around the symbol of a try square/window corner, thus stressing the preciseness in product construction”—Cristian “Kit” Paul, Creative Partner, Brandient.
“Next” advertising agency, with Creative Director Liviu David in charge of the project, created the launching media campaign for the new brand, constructed in a memorable and instantly impacting manner with the brand vectors, unambiguously defining brand positioning and tone of voice.
At the same time, Brandient refurbished the corporate brand identity for Casa Noastra, Romania’s biggest thermic insulation joinery producer, founded in 1995 with 100 per cent private Romanian capital.
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value™. Brandient offers integrated consulting services in marketing and branding, verbal and visual identity creative services, packaging, brand communication, brand engagement services, etc.
Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. Among Brandient’s most prominent projects are the rebranding of CEC Bank, of the retail chain Domo, the pharmaceutical group Europharm, TVR, the National Radio-Communication Society – Radiocom, the retail chain Flanco, the retail chain Dedeman, of the companies Astral, Albalact, Novensys, Smartree, Fabryo, TBI Romania, Ventrust, Ceramica Iasi, etc, and also creating brands as Fulga, Credisson, Estima, Domenia, Fonomat, Tuca si Asociatii, Qualians, Zuzu, Qfort, etc.
Brandient has also developed for BusinessWeek the first ranking of The Most 50 Valuable Romanian Brands and is the most awarded East-European brand consultancy of the last 3 years.
More information on www.brandient.com or tel. +40 212 308 173, email: .
