Subscribe to RSSBrandient created the new package design for Linco
Bucharest, October 6, 2008
Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Linko package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.
Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Linko package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.
The logo was redesigned and simplified in order to convey more visibility, higher awareness and an easier typography reading, but at the same time to keep the fluid features of the lettering.
The package graphic design revolves around the playful image of the two children (the boy and the girl) for whom eating has the same meaning as having fun. The backdrop illustrations—different for each flavor, supported by specific color codes—are created in a genuine manner and complete the candid and pure overall image of the brand.
The new packaging design, including the logo redesign as well as the illustrations are Cristian Petre’s creation, Brandient Partner while Cosmin Gogu signs photography.
The launching advertising campaign belongs to CAP Advertising agency.
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value™. Brandient offers integrated consulting services in marketing and branding, verbal and visual identity creative services, packaging, brand communication, brand engagement services, etc.
Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. Among Brandient’s most prominent projects are the rebranding of CEC Bank, of the retail chain Domo, the pharmaceutical group Europharm, TVR, the National Radio-Communication Society – Radiocom, the retail chain Flanco, the retail chain Dedeman, of the companies Astral, Albalact, Novensys, Smartree, Fabryo, TBI Romania, Ventrust, Ceramica Iasi, etc, and also creating brands as Fulga, Credisson, Estima, Domenia, Fonomat, Tuca si Asociatii, Qualians, Zuzu, Qfort, etc.
Brandient has also developed for BusinessWeek the first ranking of The Most 50 Valuable Romanian Brands and is the most awarded East-European brand consultancy of the last 3 years.
More information on www.brandient.com or tel. +40 212 308 173, email: .
