News Release

Brandient 101

Bucharest, March 16, 2010

Brandient is pleased to invite you to a one of a kind exhibition centered on business-applied design, and entitled “Brandient 101. Romanian Graphic Identities.”

Smartree, Astral, Credisson, Flanco, Europharm, Loyalia, Albalact, Domo, Fulga, Fabryo, Savana, Gabi Szabo, HR Club, Bucharest School of Management, Novensys, Qualians, Matricia, Radiocom, Vita, Tuca si Asociatii, Syntesio, Voicu si Filipescu, Zuzu, Apidava, Casa Noastra, QFort, Di Melio, Roua Florilor, Super Bee, Docentris, Gentica, Metropotam, Qlarivia, TBI Romania, Fragedo, Ventrust, Akta, CEC Bank, Ceramica Iasi, Brikston, Dedeman, Ekeep, Fonomat, Ygrec, EllaBella, Frateus, Benevo, Biogood, Domo, Duraziv, Linco, Nemo Express, MyStaff, PeliFilip, Pluriva, Toyplex, Papane, Unirea, Verida, Sagio, Patria Credit, Kidokka, Trigento, Setila, Baudeman, Wiesana, Edata, Hermix, Cuculand, Quantrio, MyNameIsBrand and the list could go on…

Brandient is pleased to invite you to a one of a kind exhibition centered on business-applied design, and entitled “Brandient 101. Romanian Graphic Identities”. Visitors will be able to see 101 real examples of corporate identity, gathered in one place, designed by the company during its first eight years of existence. Brandient intends to make a point about the way design can create powerful unique identities, thus triggering the formation of functional communities around them, after half a century of uniformity and collectivism.

The exhibition will be open to the public from the 26th of March until the 7th of April 2010, at Carturesti Bookshop, 13 Pictor Arthur Verona Street.

On the 26th of March 2010, starting at 5 PM, the seminar entitled “Brandient 101 minutes about design” will be held at the event site. The seminar will focus on Brandient designers’ experiences about the branding projects featured in the exhibition.

“In Romania, the temptation to talk a lot and to do little has reached epidemic proportions in all fields of activity. For the last eight years, Brandient has decided to talk less and do more. Apart from the turnover and the leader status, the most relevant result is our portfolio, bringing together more than 100 graphic identities for corporations, companies and Romanian packaging designs. Many of them have already changed the destiny of the local business firms they represent. Bearing this in mind, we say it was worth every effort”. —Aneta Bogdan, MBA, Chartered Marketer, Managing Partner Brandient.

Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value™. Brandient offers integrated consulting services in marketing and branding, verbal and visual identity creative services, packaging, brand communication, brand engagement services, etc.

Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. Among Brandient’s most prominent projects are the rebranding of CEC Bank, of the retail chain Domo, the pharmaceutical group Europharm, TVR, the National Radio-Communication Society – Radiocom, the retail chain Flanco, the retail chain Dedeman, of the companies Astral, Albalact, Novensys, Smartree, Fabryo, TBI Romania, Ventrust, Ceramica Iasi, etc, and also creating brands as Fulga, Credisson, Estima, Domenia, Fonomat, Tuca si Asociatii, Qualians, Zuzu, Qfort, etc.

Brandient has also developed for BusinessWeek the first ranking of The Most 50 Valuable Romanian Brands.

More information on www.brandient.com or tel. +40 212 308 173, email: .

signs of value