Building local retail brands
Romanian Business Digest, September 2007
“Location is Not Enough. Price Neither. Try Branding.” An Opinion Paper by Brandient [full text]
Cristian "Kit" Paul's Interview in Logo Lounge
Logo Lounge, November 2006
Cristian-or Kit-Paul, the 35-year-old founding partner and creative director of Brandient (Romania), leads a firm whose design work transcends language. [full text]
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