ANETA BOGDAN is the Managing Partner of Brandient. She has spent most of her working time so far in marketing. Prior to setting up the brand consultancy, she was Marketing Communication Director for Connex, the GSM leader in Romania, where she successfully contributed to build one of the biggest local brands. Advertising awards for the campaigns under her responsibility raised the profile of her work. She is regularly performing as a speaker in marketing & advertising conferences and seminars and also publishes in business magazines.
Her extensive practice in marketing & brand stands on her academic and professional records. Aneta graduated the Academy of Economics in Bucharest and holds an MBA from Open University Business School (UK). She is a Chartered Marketer and a Member of the Chartered Institute of Marketing (UK).
She is definitely seeing patterns where others perceive only disorder, so being a strategist came natural. She finds her way with people as easy as with flowers, with a slight preference for the latter.
Aneta is obstinately optimistic about the future of the brand & advertising industry in Romania as well as about the future of Romania itself.
