CRISTIAN ‘KIT’ PAUL is a founding partner and Creative Director of Brandient. Before setting up the brand consultancy with his partners in 2002, he worked for 10 years as art director and creative director with the advertising agencies Graffiti/BBDO, Tempo Advertising and D’Arcy in Bucharest and also as a freelance graphic designer in Bucharest and Singapore. Many of his advertising campaigns won national and international nominations and prizes.
Over the past years he grew as one the most important brand designers in Central and Eastern Europe, with international design prizes at Rebrand100 (US), Identity Best of the Best (Moscow), EULDA (European Logo Design Association) and Pentwards, as well as being featured in books and publications like LogoLounge, LOGO and Design USA. Most recently, in April 2009 he got the highest recognition at ReBrand100, as a Best of Awards winner for his identity rebranding of Dedeman, a Romanian DIY retail chain. In another recognition of his stature, he was invited to jury international design competitions like LogoLounge (US) and Identity: Best of the Best (Moscow).
Cristian is leading the creative team and ensures the Creative Direction for all strategic projects at Brandient. His experience is built on the hundreds of brand projects designed and creatively supervised, from household names like Fulga and Zuzu to large retail chains Flanco and Domo to state companies like Radiocom (Societatea Nationala de Radiocomunicatii). He also was the Creative Director for the high profile job of rebranding CEC Bank, the oldest Romanian bank.
He is permanently concerned about the role of design in communities and the social responsibility of the designer.
More about Kit available on his blog.
